I’M ANITA NAOKO, A TOKYO BASED CREATIVE WORKING ACROSS CONTENT, PHOTOGRAPHY, FASHION AND VISUAL CULTURE.

HALF JAPANESE AND HALF SWEDISH, I GREW UP BETWEEN TWO CULTURES AND HAVE SPENT MOST OF MY ADULT LIFE IN TOKYO. MY WORK IS HEAVILY INFLUENCED BY THE CITY, THE INTERNET, FASHION AND THE SUBCULTURES I GREW UP OBSESSING OVER.

MY WORK SPANS PHOTOGRAPHY, VIDEO, SOCIAL CONTENT, VISUAL ART AND CREATIVE DIRECTION, WITH A BACKGROUND IN NAIL ART AND A LOVE FOR MAKING THINGS BY HAND. I ALSO RUN TOKYO FASHION ARCHIVE, AN INDEPENDENT PROJECT DOCUMENTING JAPANESE FASHION AND SUBCULTURE FROM THE 1990S AND 2000S.

BASICALLY, I LIKE MAKING THINGS PEOPLE ACTUALLY WANT TO LOOK AT.